Q & A with Jag Klair: A Woman with a Passion For ‘What’s Precious in the World’

Through the founding of Chakraas Jewels, Jag Klair has discovered a way to fuse her life’s passions into a one-of-a-kind ecommerce business: With her love of the earth’s precious stones and her appreciation for global artisans, Jag is dedicated to seeking out not only precious gems and jewelry for her clients, but precious causes to benefit women and children around the globe.

Jag Klair, Founder of Chakraas Jewels

Jag Klair, Founder of Chakraas Jewels

Jag holds a degree in economics and works as a manager and ombudsman in the public sector; however, her true calling is all about fusing her two loves: jewelry (specifically precious and semi-precious gemstones and crystals) and pro-active philanthropy. Jag has designed a jewelry business that directly contributes to bettering the life conditions of women and children throughout North America, North Africa and Asia.

 

Where did the name Chakraas Jewels come from?

“Chakraas refers to the seven energy centers in the body. When all seven centers are in alignment, you are in balance. Chakraas is the balance between material gains and philanthropy. For Chakraas Jewels, each material success–the sale of a piece of jewelry–also makes a contribution towards a cause benefiting women and children in the world.”

 

For Chakraas Jewels, each material success–the sale of a piece of jewelry–also makes a contribution towards a cause benefiting women and children in the world.

What causes are benefiting from Chakraas’ jewelry?

“Proceeds from each sale go towards a charity that supports health and well being in children and women through education, skills training, and the provision of food and medicine. We helped furnish a south Indian orphanage with cots and other furniture. Right now I’m trying to make contact with a Darjeeling woman in need of assistance raising 5 boys, but so far I’ve had no luck getting a hold of her. …We’ve also supported larger charities, like the Half the Sky Movement, Kiva, and FEED, and we’ve contributed to local causes here in Vancouver, like the BC Children’s Hospital Foundation. Through Chakraas we’ve made a commitment to provide a means for this help to reach as many people as is possible. It started with the founding of the company and will grow and develop as Chakraas does.”

 

Tell us about one of your most rewarding experiences.

“We helped a lady born to a poor family in a Punjab village, who did not have the use of her legs.  She had been handicapped for either her whole life or most of her life.  She had never left the house.  We helped in buying a wheelchair and getting her home chair outfitted with straps and wheels so she could move about freely.  Her story is so inspirational because after she received the wheelchair, she has gained so much independence.  She has visited many temples and other landmarks that she had only heard about before… shows you how giving just a little really can change a person’s life.”

 

So when did you know you wanted to start a jewelry business?

Even as a young girl, I always wanted to start my own company. I used to dream about opening a proper tea shop, but at the time I didn’t think anyone would pay for proper tea in Vancouver – obviously I was wrong! As I got older, jewellery became another huge passion of mine, and it ties in nicely with my love of travel.”

 

Jag Klair handpicks each piece she includes in the Chakraas Jewels collection.

“Chakraas jewels are truly bespoke.”

Do you travel to find your collection each year?

“I travel all over the world meeting with local artists and jewellery makers. I love meeting artists who create with passion. That passion shines through in the items they create and I sincerely enjoy supporting local artists. …This also means we rarely carry more than one or two pieces of any item. Chakraas jewels are truly bespoke.”

 

What inspires you when you design or seek out pieces for your jewelry collection?

“I love stones! Many times I will see a magnificent stone and then work with the artist to create a piece of jewellery that will highlight that stone. On a recent trip to Istanbul–a city I just love to visit–I saw these beautiful rose quartz stones. They were perfectly faceted in a teardrop shape…large and magnificent! And the colour was this deep, rich pink. I worked with the artist and together we designed a beautiful set. Still one of my favourite designs.”

 

Describe your typical Chakraas client…what are they looking for?

“My jewellery is not costume jewellery. Many pieces I note as heirloom quality, so my target is the woman who won’t compromise on quality. She knows she is worth more than coloured plastics and questionable metals. I tag some of my Instagram pieces with ‘wear the real thing.”

taren pearl

“… the woman who won’t compromise on quality. She knows she is worth more than coloured plastics and questionable metals.”

Do you always design or handpick each piece in person?

“Yes, it’s what I’ve come to be known for with my clients. I am meticulous about details and the cut of the stones. I have a good knowledge of stones and I keep abreast of trends. From the quality craftsmanship to the cut and clarity of the stones, nothing is overlooked.”

 

Is it hard to translate the fine detail and quality to the online market now that you’re showcasing these handpicked pieces on the Internet?

“I wanted my shop to reflect Chakraas’ philosophy and showcase the way in which each one of our jewels is handpicked with careful attention to detail. I display each piece in a unique way, and I have a mix of trendy, lower priced items as well as the more classic, ornate pieces.”

 

What’s your ultimate mission with this jewelry?

“My desire is to provide that finishing touch that takes a woman from merely well-dressed to something truly spectacular. I also wanted to give back, so that’s why my company mandate is that a portion of every sale goes to women and children in need.”

 

IMG_4575

“I also wanted to give back, so that’s why my company mandate is that a portion of every sale goes to women and children in need.”

What are your future goals for Chakraas’ charitable aims?

“I want to continue to expand, working on bigger projects, but I also want to able to see all Chakraas’ contributions going directly to the people who need them – so that causes and lives are instantly and directly benefited from what we have to give.”

Chakraas Jewels Now Selling Online

Chakraas Jewels Rose Quartz Set

Chakraas worked with an artist in Instanbul to design this beautiful rose quartz set

This is so exciting!

For those of you who have experienced watching your vision come to life, you can relate to what an amazing experience it is.  In some ways, it is almost surreal.

We have been working hard on re-launching the Chakraas website as a fully functioning e-commerce site.  I didn’t just want an e-store, I wanted to create the Chakraas experience. From the moment you click into our site, I wanted the passion we have for fine jewellery to shine through.

Up until now, all of our online sales have been through social media contacts and word of mouth. For the most part, our marketing was through small, private parties and by special appointment. However, more and more, I was getting requests from customers who had heard about us through friends and family, or had seen one of our bespoke pieces on a customer at a party, to sell online so that they too could have access to Chakraas.  At this point, we started doing a lot more sales through e-mail exchanges and Facebook and Instagram contacts.

As great as social media is, it is not always the most efficient method of conducting business. However, I didn’t just want to set up a shop on the Internet, I wanted my shop to reflect Chakraas’ philosophy and showcase the way in which each one of our jewels is handpicked with careful attention to detail. From the quality craftsmanship to the cut and clarity of the stones, nothing is overlooked.

I love stones! Many times I will see a magnificent stone and then work with the artist to create a piece of jewellery that will highlight that stone. On a recent trip to Istanbul, I saw these beautiful rose quartz stones. They were perfectly fauceted in a teardrop shape…large and magnificent! And the colour was this deep, rich pink. I worked with the artist and together we designed a beautiful set (above).  Still one of my favourite designs.

Besides Istanbul, a city I just love to visit, I travel all over the world meeting with local artists and jewellery makers. I love meeting artists who create with passion. That passion shines through in the items they create and I sincerely enjoy supporting local artists. This also means, we rarely carry more than one or two pieces of any item. Chakraas jewels are truly bespoke.

So get out your favourite teacup and saucer, brew a pot of chai, sit back and enjoy the Chakraas experience.

A year of Diamond jubilees, Sapphire wedding rings and Gold medals.

New Year celebrations

As we head into the summer wedding season, I always field questions on what the hottest trends and the freshest looks are. While fashion constantly changes and we get to benefit from the brilliant creativity of fashion artists, the one thing that never goes out of style is quality.  A quality piece of jewellery will always set you apart from the crowd. Whether precious, semi-precious, or costume jewellery – always buy the best quality available within your budget.  Remember, less is more, especially when you buy a quality piece, it will stand on its own merit.

Speaking of parties, surely no city celebrated more last year than London with the Olympics, the Queen’s Jubilee and of course the Royal Wedding! Kate Middleton impressed with her sense of style before, during and after the wedding. The Duchess of Cambridge, as she is now, continues to catch the eye of the fashion elite with her understated yet sophisticated style.  Her clothes are always simple, but with an eye for quality fabrics and accessories. She has a timeless style and even her choice of bridesmaid’s outfit for Pippa, a simple Alexander McQueen gown in soft-white with the perfect pair of delicate pearl-drop earrings, reflected this.

Jewels should enhance your appearance and make you feel good.  Many have likened jewels to being “the icing on the cake,” or “your crowning glory,” or the thing that adds that “va-va-voom” and sets you apart from the crowd. While I agree with all these sentiments, for me personally jewellery is the one item that gives me that extra bit of confidence in my appearance. Every time I look at that ring on my finger, or feel the brush of those earrings against my hair, I feel so good inside. I stand a little taller and smile just a little bit more.  It’s what comes from knowing you are wearing something that speaks of your style implicitly.

How does jewellery make you feel and what does it say about you?

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Vital Points by Chakraas

Vital Points by Chakraas

The thoughts, reflections and musings of a dedicated follower of all that glitters!

Thanks for dropping by and welcome!

I’ll be sharing my scribblings about jewels, travel, who is wearing what and anything else that is catching Chakraas’ eye. I hope this can be a place for you to step off the merry go round that can be life, pause a moment and have a cup of chai and a chat! Please feel free to comment, I would love to hear from you.

Jag